Findings

Findings

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Findings

   Two types of survey questions were issued for the purpose of examining the preference of food and cosumer awareness respectively. In the first section our own school mates were included from class 5 to class 10. The section consisted of both girls and boys. The girls in common showed preference to fried items and boys to junk fast food. The consumer awareness survey questions were issued to 17 females and 13 males. The surveys reveal that homemakers were the actual buyers of the food in the family. Home makers took independent decision in all the areas of food buying except financial aspect. “Availability of money resource and availability of the product” in the market were the most important factors, whereas “food habit” and “nutritional requirements” were the least important factors while buying a product. On the other hand low income group home makers preferred rationing store, and independent store for the groceries and miscellaneous items. For the selection of stores low income group home maker gave more importance to credit facilities, lowest price and location of the store. Majority of the home makers from low income group collected all information from friends and neighbors. Among home makers retail shops were more used than wholesale shops for purchasing grains, monthly purchasing was most common among the employed and unemployed homemakers for grains and grocery. Parents are not discussing the health hazards hidden in edible items. They surrender to the needs of their children. Their preference to the tinned and preserved food is an ample proof that our society is in peril. Majority of the children prefer fast food, soft drinks and fried items which are high calorie fat, sodium and low in fiber. These stuffs can cause heart diseases, diabetis and cancer. The children are trapped by the ads in medias. Though the parents struggle to make both ends meet, they are ready to meet the demands of their children.